Graduation and Retention Rates

Employment Rates


Graduation and Retention Rates

Freshman Graduation Rates 

Michigan Campus
  2000      2001      2002      2003      2004      2005      2006      2007      2008      2009      2010    
Initial Cohort      405  481  489  386  435  490  503  449  440  338  359 
4-Year 36% 38% 31% 39% 32% 35% 40% 41% 40% 42% 46%
5-Year 48% 47% 43% 51% 47% 51% 51% 51% 52% 54% 56%
6-Year 51% 50% 44% 54% 50% 53% 54% 54% 56% 57% 60%


Retention Rates

Freshman Retention Rates – Fall to Fall
  2006-07      2007-08      2008-09      2009-10      2010-11      2011-12      2012-13      2013-14      2014-15     
Michigan      74% 74% 77% 80% 78% 76% 82% 78% 79%


All Residential Campus Students Retention Rates – Fall to Fall
  2006-07      2007-08      2008-09      2009-10      2010-11      2011-12      2012-13       2013-14       2014-15      
Michigan      73% 76% 77% 81% 79% 80% 82% 79% 81%


Persistence Outlook by Cohort
Cohort 6-Year
Award Rate
Award Rate
Still Enrolled Year
at your institution after 8 years
Did not receive an award and subsequently enrolled at another institution
Full-time, first time at any college (Freshmen)  54% 56% 0% 6%
Part-time, first time at any college (Freshmen) N/A N/A N/A N/A
Full-time, Transfer Students 82% 82% 0% 7%
Part-time, Transfer Students 57% 58% 0% 20%


DeVos Graduate School – Graduation Rates

Graduate Student Graduation Rates
Status Fall 2010 Cohort Fall 2011 Cohort Fall 2012 Cohort
Number of students starting in cohort 176 194 170
Number of students graduating with cohort 136 152 130
Calculated Graduation Year* 2013 2014 2014
Percentage of students who graduated from cohort in which they started and within 150% of the expected completion time* 77% 78% 76%
*The number of students who earned their degrees within 150 percent of the expected completion time, divided by the number of students who began pursuing a degree with that cohort.

Figures based on data pulled June, 2016
Note: Historical data for the Florida and Texas Operations available by request.

Employment Rates

Employment Rates by Undergraduate Major – 2013-2015 6-Month Post Graduate Survey
Undergraduate Major %
Accounting  80%
Advertising & Marketing  89%
Aftermarket Management  90%
Automotive Marketing & Management  79%
Computer Information Management  100%
Economics  80%
Entertainment, Sport & Promotion Management  98%
Entrepreneurship  100%
Fashion Marketing & Management  90%
Finance  96%
Hospitality Management  100%
International Business  72%
Management  80%
Management Information Systems  100%
Marketing  90%
Operations & Supply Chain Management 100%
Stated as the percentage of students who responded and reported being employed in their field of study.


Employment Rates – Graduate Student

Work status
Employed/Working for Someone Else 100%
Spring 2013 Cohort Graduates


Number of years of work experience
1-4 years 6%
5-9 years 13%
10-14 years 19%
15+ years 63%
Spring 2013 Cohort Graduates


In which industry are you currently employed?
Education 20%
Energy/Utilities 7%
Finance/Accounting 7%
Healthcare 13%
Nonprofit/Government 13%
Manufacturing 13%
Information Technology 7%
Other 20%
Spring 2013 Cohort Graduates



Northwood University Assessment Summary

Latest Update: 4 February, 2015

1. Purpose

This document provides a high-level overview of the Northwood University assessment system and summary data illustrating end of program performance by students.

2. Background and Context

The assessment system objectives are to:

  • Provide evidence of students achieving program learning outcomes
  • Enable data-informed decisions that improve student learning
  • Meet the current and emerging needs of accreditation agencies
  • Enable external comparisons / benchmarking across institutions
  • Achieve ongoing partnership with shared accountability between faculty and administration
  • Document and publish results and provide easy access for faculty and staff
  • Complement effort directed at understanding students’ achievement of “Course Outcomes” as outlined in course syllabi.

The system applies to all operating units and programs and refers to the planning, data collection, analysis and improvement planning associated with assessing student learning outcomes related to academic programs (or Majors).

The key components of the NU Assessment System are represented below.


The system is adapted from the Baldrige Performance Excellence Program.  Each component is vital to the overall effectiveness of the system. Without defining the Approach, the assessment plans are unclear; therefore, implementation is unclear. Who should collect what data? When and how should they do it? Without Deployment of the plans there is no data; therefore, no basis for performing analysis and to Learn from the Results. Without sharing the results, Improvement plans cannot be created and hence programs, and the system as a whole, will not be improved.


Common Professional Components Assessment 

Each undergraduate and graduate program has detailed assessment plans. Common to all of these is the use of a comprehensive exam which assesses students’ knowledge and skills in a broad variety of core business disciplines such as accounting, finance, management, strategic planning and integration, information management systems and marketing.

The CPC exam is an external examination which is administered at many institutions both inside and outside of the United States. At Northwood, it is undertaken by students towards the end of their program, and data is compared with students at other institutions.

Undergraduate Common Professional Component Overall Scores

Undergraduate Common Professional Components Assessment 

Undergraduate Summary Data

The chart is broken down into academic years (September-August) and depicts:

  • The total CPC scores for Northwood students, for all 17 topic areas (green bar).
  • The Global Business Topic scores for Northwood students (blue bar).
  • The Leadership Topic score for Northwood students (red bar).
  • Comparitive scores can be found below the topic label in the legend below the chart.

Data Table for Breakdown of CPC Scores by Operating Unit

Exam Topic Population 2013-
   ACBSP Benchmark |---------------52---------------|
All NU Students 53 53 55
Overall CPC Traditional Undergraduates 52 53 56
Adult Degree Program Students 53 53 55
International Program Center Students 51 52 38
ACBSP Benchmark |---------------47---------------|
All NU Students 55 47 46
Global Business Topic  Traditional Undergraduates 55 47 50
Adult Degree Program Students 55 54 55
International Program Center Students 55 51 40
ACBSP Benchmark |---------------51---------------|
All NU Students 52 53 48
Leadership Topic  Traditional Undergraduates 51 55 57
Adult Degree Program Students 55 45 49
International Program Center Students 51 51 35

The Common Professional Components (CPC) exam is an undergraduate student assessment and is administered in the capstone Management 4800 classs.

The benchmark included here represents average scores from other institutions accredited by the American Council for Business Schools and Programs(ACBSP). Northwood University is an accredited member of ACBSP as well, and therefor this is a logical group to use for benchmarking purposes. Score is the overall score of all Northwood University respondents, and is compared to the Target and Comparative scores.

The Overall outcome demonstrates foundational knowledge of functional areas of business.
Overall target for Northwood students is ≥ 52% 

The Global Business outcome demonstrates acumen applied to the global business environment.
Global target for Northwood students is ≥ 47%

The Leadership outcome demonstrates effective leadership and interpersonal skills.
Leadership target for Northwood students is ≥ 51%

The overall score for Northwood Students is comparable to students at other U.S. institutions and has trended upwards over the last few cycles.

Note: Score differences of 1-2 % are not statistically different.


Graduate Summary Data

The following chart shows Northwood CPC overall scores (blue bars) compared with results for other ACBSP in the U.S. (red line).


Improvement Planning

Data shown earlier in conjunction with that for other assessment measures is evaluated at least annually to identify program enhancements that will improve student learning outcomes, as well as continuously improve the effectiveness of the assessment system as a whole. For example, assessment data is used when conducting Program Reviews, which are a formal and comprehensive process for ensuring the ongoing relevance and quality of our academic programs.